Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget That Works

 


M. Anne Ballard

Presented by
Derek M. Naylor
President
Storage Marketing Solutions
Poppy Behrens

Moderated by
Poppy Behrens
Publisher
MiniCo

Marketing Money Traps to Avoid at All Costs

Presented by
Derek M. Naylor, President, Storage Marketing Solutions

Sponsored and presented by
Storage Marketing Solutions

Moderated by
Poppy Behrens, Publisher, MiniCo

In today’s competitive self-storage environment, marketing is a must, not a maybe. In this webinar, Derek Naylor will demonstrate marketing traps to avoid and discuss innovative new technology that can help facility owners more accurately calculate the return on their marketing investment.

  TOPICS WILL INCLUDE:
  • Myths and Misconceptions about Self-Storage Marketing
  • Four Marketing Metrics to Watch Daily
  • Technology that Identifies Marketing ROI
  • The Problem with Tracking Numbers

About our speakers:
Derek M. Naylor
is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters.

Sponsorship Opportunities Available
Call: 800-352-4636