Extra Space Storage Inc. received a Gold Ribbon from the prestigious 2014 Online Testing Awards this month for the impressive results of its category page test. The award recognizes Extra Space Storage as a leader in conversion rate optimization and digital marketing among 160 national and international companies that vied for the recognition.
“Many companies are just beginning to recognize the need for robust, sophisticated testing, but Extra Space Storage has invested in it for many years,” said Emily Emmer, optimization marketing manager at Extra Space Storage. “Although we understand the financial impact and hear from customers about how easy we’ve made the process of renting storage, it’s really validating to receive industry recognition for our testing and optimization work.”
The in-house optimization team submitted Extra Space Storage’s award-winning case study, which featured storage size help videos on a webpage where prospective customers would make a storage unit reservation. When the videos were included, a 12 percent increase in online reservations was made on the reservation webpages. The category page test proved that adding relevant videos could increase conversion rates.
Online Testing Awards also named the company’s category page test as one of the 31 best tests of 2014. Judges’ criteria for the awards included technical and tactical best practices, measurement techniques, counter-intuitive results and wide applicability.
“I’ve been really impressed with the work that’s been coming out of the people at Extra Space Storage,” said Justin Rondeau, editor of WhichTestWon.com and a judge during the webcast of the awards ceremony. “We featured two or three of their tests last year. They’re becoming a pretty big testing juggernaut…Congratulations to the people at Extra Space Storage. Really great work!”
For more information about Extra Space Storage, go to www.extraspace.com. For more information on the awards, go to https://whichtestwon.com/2014-online-testing-awards-winners.
About Extra Space Storage Inc.
Extra Space Storage Inc., headquartered in Salt Lake City, is a fully integrated, self-administered and self-managed real estate investment trust. As of December 31, 2013, the Company owned and/or operated 1,029 self-storage properties in 35 states, Washington, D.C. and Puerto Rico. The Company’s properties comprise approximately 680,000 units and approximately 75.7 million square feet of rentable space. Extra Space Storage, Inc. offers customers a wide selection of conveniently located and secure storage solutions across the country, including boat storage, RV storage and business storage. The Company is the second largest owner and/or operator of self-storage properties in the United States.
For more information, please visit www.extraspace.com.]]>