Five Self-Storage Trends To Watch In 2009

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    With the yearlong recession showing no indication of abating, self-storage professionals and their counterparts in other industries nervously search the horizon for signs of a recovery in 2009.

    Many are looking for signals early in the year to gauge how 2009 may stack up for the industry. Here are five trends to watch in the coming year.

    1. Housing Recovery

    Housing RecoveryThe housing market collapse that led to more than one million foreclosures likely precipitated the current recession. Until housing begins to turn around, the recession may linger well into the year.

    “You really have to look at housing—new starts and home sales,” says Jim Chiswell of Chiswell & Associates Ltd. of Palmyra, Va. “Without a recovery in those areas in a lot of markets, there is going to be no recovery in self-storage, because unless we have movement, we don’t have storage.”

    While many self-storage owners around the country report that move-outs are up slightly, the bigger problem is that they are not getting replacement customers. “When no one’s listing their home, no one has a reason to get the stuff out of their house,” Chiswell notes.

    The perennially optimistic National Association of Realtors® predicts a 6.9 percent increase in resale homes this year, while the National Association of Home Builders forecasts further declines in new home sales in 2009. Self-storage operators will be watching for signs of a housing recovery in hopes of a turnaround.

    2. Movers And Shakers

    Movers and Shakers Homeowners who change addresses create momentum for the self-storage industry, as we witnessed during the boom years earlier this decade. People still appear to be in transition, but now foreclosures and other economic problems are creating distressed movers. This is a trend that disturbs Dean Jernigan, CEO of Cleveland, Ohio-based U-Store-It Trust. The company conducted a recent customer survey and discovered that about 51 percent of U-Store-It’s customers were storing because of a recent move. While this percentage is within the historical range of 50 to 55 percent, the survey revealed about a third of those customers were downsizing as a result of the housing crisis.

    “In the past they were almost exclusively moving up the property ladder and now a third are moving down the property ladder,” Jernigan says. “The only good news of those moving down the property ladder is they will be staying longer until they sort things out with their own housing situation.”

    Nevertheless, Jernigan and his peers undoubtedly are concerned about the viability of these customers.

    3. Layoffs And Commercial Customers

    Layoffs and Commercial CustomersWhile job losses obviously affect a family’s ability to maintain their mortgage payments, layoffs also have a negative effect on commercial customers, who make up between 25 and 30 percent of a typical facility’s business.

    “The economy will determine if that customer is there to rent from us in 2009,” Jernigan says. “As the economy continues to deteriorate, we’ll see more layoffs; and when pharmaceutical companies lay off sales reps, that will have an impact because they will give up their storage units. We’ll be lucky to come out of recession by next summer, so I think our commercial customer is at risk.”

    4. Consumer Sentiment And Discretionary Income

    Consumer Sentiment and Discretionary IncomeConsumer confidence remains at historically low levels, according to a recent survey by Reuters and the University of Michigan which conducts the Consumer Sentiment Index. The November index hovered near 58, well below the 70 level last year. Jernigan believes lower confidence affects self-storage’s discretionary customers who have the income to buy and store extra cars, boats, and collectibles.

    “As we get deeper into this recession, they will tighten household purse strings and they will leave us,” Jernigan says. “The discretionary customer and the new customer are no longer showing up at our counters, and the ones we have now will be leaving as they recognize they no longer need to be spending their discretionary income.”

    5. Watch the REITs

    Watch the REITsLike the rest of the stock market, the stocks of most self-storage real estate investment trusts (REITs) were beaten down by as much as 50 percent during 2008. However, buoyed by the strength of Public Storage, the sector still performed better than other REITs. If this trend attracts new investors to self-storage REITs, it could be a bright spot for the industry.

    However, without the ability to attract new investors and capital, the REITs won’t be able to expand their portfolios and make acquisitions in 2009. “The ones that are facing loans coming due in the credit crunch, the ones that are not well-capitalized may be in trouble,” says Chris Sonne, managing director for the self-storage industry group of Cushman & Wakefield of Irvine, Calif. “Some of those may have some tough decisions to make to reduce portfolio size.”

    Late last year U-Store-It, for example, sold off more than 20 properties. It will be interesting to see if REITs are buyers or sellers in 2009.

    Jernigan has studied the signs going into 2009 and he’s not encouraged by the direction they are pointing. “The self-storage sector will do well as long as we have movement,” Jernigan says about residential and job seeker mobility. “Where we will not do well is when the economy goes sideways and nobody is moving. I’m afraid that’s what we are headed for in 2009 and maybe in 2010.”

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