In recent years, storage facility websites have seen a rise in overall search engine rankings due to the increase in storage needs. While many of these storage websites have stayed on top with their rankings, others recently fell due in part to Google’s Panda 4.0 algorithm.
What Panda 4.0 did was help remove spam-heavy websites and websites using black-hat search engine optimization (SEO) techniques from the top of search engine results. Its main objective made sure that any websites with duplicate content didn’t make it ahead of sites with unique, high-quality content. In other words, Panda 4.0 was created and implemented to help valuable and user-friendly websites flourish.
At this point, storage facility website owners and operators may be asking, “How do we restore the rank we once had?” Well, there are a few fixes you can make to get back some of your lost rank.
- Implement strategies for high-quality, unique content. If the web content you’re creating is similar to what other storage facility websites are creating, then you need a new approach. By making your content unique and releasing it on a regular basis, you will stand out from your competitors more.
- Combine duplicate pages into one. If your website has multiple pages with similar content, search engines will get confused. Find a way for one page to be absorbed by the other. Combine services into one or just shrink the overall size of your site. This isn’t always necessary, but can often help alleviate SEO issues.
- Keep up on what others in the storage industry are doing. Get new ideas from something a storage facility has written about previously (but don’t copy the idea, as previously mentioned). If it’s older information, repurposing it can be useful because people may not have seen it the first time around.
All of these things together will help to rebuild any lost SEO value or increase any value that may not have been there before.
About Nick Bilava
Nick Bilava is the Director of Sales & Marketing for Storage.com. Nick has been an active member of the storage community for over seven years and can be found at various industry events throughout the nation. Nick’s goal at Storage.com is to help storage operators market their business more efficiently and effectively. For more information, visit storage.com.