Your facility has high-resolution color cam- eras, great security lighting, individual door alarms, multiple keypads, an office alarm, intercoms, and two big-screen plasma TVs with impressive displays. your facility is designed with perimeter fencing and barrier walls, with little expense spared on the hardware. yes, the systems at your property present a safe, secure environment to your tenants. But, do you, as the manager, really understand how to sell securi- ty? does your operations protocol really deliver active security, or is your owner’s investment in hardware really just a passive sales and marketing tool?
I’m the first to notice, and often recom- mend, the impressive security displays at modern stores. As the self-storage industry matures and grows, many markets demand the best security features, which become a big line-item in the construction budget. As a manager or managing owner, you can use those features to sell your service and space, sometimes, at premium rates. But the security of your site does not rest strictly on impressive displays and hardware. An effective presenta- tion can both boost occupancy and deter crime, which is precisely what you want.