MiniCo Insurance Agency has won a 2014 Internet Advertising Competition (IAC) Award in the category of Best Insurance Integrated Ad Campaign as selected by the Web Marketing Association. The company’s winning entry was the online advertising campaign to launch and promote the FantasyPlayerProtect insurance product. MiniCo’s in-house marketing department, with direction from a team of executives, developed a product website and online banner ads to promote FantasyPlayerProtect, an insurance policy that allows fantasy sports gamers to recover their fantasy team ownership costs if key players are injured.
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and corporate web development. The IAC Awards were initiated in 1999 to recognize outstanding companies and individuals in their respective industries. Judging is conducted by a panel of experienced and respected Internet advertising professionals, and entries are scored based on creativity, innovation, impact, design, copywriting, use of the medium and memorability. MiniCo’s entry page on the IAC website may be viewed at https://www.minico.com/IAC2014.
MiniCo President and CEO Mike Schofield commented, “We are honored to be a winner of the 2014 IAC Award for Best Insurance Integrated Ad Campaign. MiniCo’s use of the Internet and social media is a valued component of the company’s overall marketing efforts, and we are fortunate to have experienced in-house marketing professionals to promote our growing list of insurance products.”
About MiniCo Insurance Agency, LLC
MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a program administrator offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Incorporated, is a member of the Aran Insurance Services Group. For more information, please visit: https://www.minico.com/]]>