The buzz of October is centered on the southwest as the self storage associations from Arizona, California, and Nevada join forces to host the Tri-State Self Storage Conference. “Meet Us at the River,” accurately named according to its location on the Colorado River in Laughlin, NV, is scheduled to take place October 16 and 17. Never before has a group of SSAs come together to collaborate with the specific purpose of unifying area operators in an educational environment. Through the tools of discussion and networking, industry leaders will cover topics like operations, management, and finances at length – all while promoting positive conversations and problem solving for owners all around the tri-state area. StorageAhead’s own James Appleton is eager to lead one of these roundtable discussions. Appleton, long-time board member of AZSA and business developer with StorageAhead, plans to challenge owners with his topic, “How to Get the Biggest Bang for Your Buck: Measuring Cost per Acquisition and Return on Investment.” Appleton is prepared to analyze the sales funnel and provide several practical takeaways for attendees looking to generate greater profits. It’s a networking opportunity that AZSA Executive Director Anne Mari DeCoster predicts will be a huge hit. “Finding out what’s available and who is providing it is an important service the Arizona Self-Storage Association provides to our members. That’s why I attend as many industry events as possible,” says DeCoster. “At the SSA Fall Conference in Las Vegas, I learned a lot from StorageAhead’s roundtable discussion. Alex Bernath was helpful and informative – part of a great team.” Those who didn’t make it to the event in Vegas will enjoy several moments at the Tri-State Conference to soak up ideas and collaborate with others in the industry. Appleton is determined to live up to the hype and, above all, provide the resources owners and operators are interested in. Spaces are still available for the Tri-State Self Storage Conference. If you’re interested in attending, sign up at: https://www.californiaselfstorage.org/event/tri_state_conference.