Self-storage owners, operators and managers are invited to a free webinar on March 28, 2012, entitled “Highway to Successful Marketing ROI.” Brenda Scarborough, CEO and founder of AccountableManagement.net, will present the webinar as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. Accountable Management & Realty, Inc., the webinar sponsor, is a Florida-based firm specializing in full-service management, consultation and training in the self-storage industry. The presentation will focus on helping self-storage professionals understand how to track marketing dollars and identify the factors driving new rentals to their businesses. Topics will include the following: · When to stop…When to proceed with caution…When to step on the gas · Why ROI is really important · Getting the real answer to “How did you hear about us?” · Accurately tracking leads so they become rentals · More importantly, how to close that lead Webinar attendees will be entered into a drawing to win a NOOK Color™. The drawing will be held at the Self Storage Association Spring Conference and Trade Show in Orlando, April 25-27, 2012. For more information about the webinar or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event. MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include the “Self‑Storage Almanac,” “Self-Storage Canada,” “Self‑Storage Now!,” “Mobile Self-Storage Magazine,” and the “Self‑Storage Buyer’s Guide.” About MiniCo Insurance Agency, LLC MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a full-service managing general agency offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Incorporated, is a member of the Aran Insurance Services Group.]]>