Marketing

Marketing

Information Influx: Making Dollars And Sense Of Data

The dictionary defines data as “facts and statistics collected together for reference or analysis.” In this digital world, in which facts and statistics are...

Silver Tsunami

The Impact Of Aging Baby Boomers On The Self-Storage Industry The baby boom generation (born between 1946 and 1964) is largely credited with the genesis...

Claim My Business

The Ins and Outs Of Internet Marketing *This is an update of the article written for the June 2016 issue of the Mini-Storage Messenger. As...

Be A Product Specialist

How To Create A Retail Environment That Wows When running a successful retail store, you have to know your products and have a story...

Building Better Business Relationships

16 Common Networking Mistakes That Can Derail Your Career Networking is a skill that can help you develop and build long‐lasting business and social relationships....

Knowing The Competition

Research And Evaluation To Stay At The Top Back when self-storage was a relatively new concept, depending on the market, owners and operators may...

Social Recruiting

How to Use Social Networks to Attract Top Talent Hiring top talent has never been easy. With the current tightening of the labor market, though,...

Boost Your Presence

Six Leading Marketing Strategies For Self-Storage Facilities By Sarah Baker Your marketing strategy is the key to guiding more potential tenants your direction in the self-storage industry. Digital...

Understanding Backlinks

What are They and Why are They Important? The self-storage industry is getting more competitive every day. For most storage owners, it’s imperative to rank...

Marketing To Millennials

What Apple’s iPhone X Has Taught Us On Nov. 3, 2017, a new product hit the smartphone market that would change the technology landscape...

Marketing In 2018

Deeper Into The Digital Age If you ask anyone the definition of marketing, you might get a few different answers. It is defined...

Dominate The Competition

Social Media’s Best Kept SEO Secret By Poppy Behrens and Claudia Martinez Your business needs to rank well on Google Local. That’s a fact. And...

Reaching The Millennial Market

Four Ways To Bring Them To Your Self-Storage FacilityGrey’s Anatomy premiered on ABC in 2005. For 12 seasons this hospital-based television drama has been...

Surviving Market Shifts

2017 Arizona Self-Storage Update Let’s never forget that all real estate is cyclical. What has made these cycles in Arizona among the most dramatic in...

Stand Above The Rest

Hallmarks Of A Good Brand When first and second generation self-storage companies established their brands, they borrowed heavily from Public Storage, the industry leader. Many...

Winds Of Change

How Success Is Impacting The Market At mid-year 2017, the self-storage transaction market remained brisk, with many brokers and buyers predicting the number of transactions could equal...

Conscious Consumers

Millennials Know They Are Buying More Than A Product Technology has created a huge interactive world. With social media, hundreds of apps, and smartphones, any amount...
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Is It Time for a Self-Storage Renovation?

How To Assess and Plan for Renovations at Your Self-Storage Facility As any facility owner knows, it’s essential not to...

AZSA 23rd Annual Conference & Trade Show and Golf Tournament

Register for Hotel Here Member Rate - Regular admission is $230 until 2/11/23 February 15-16, 2023 23rd Annual Arizona Self-Storage Conference &...

4 Lessons the Self-Storage Industry Can Learn From Big Brands

Remember when you thought the best instant photos were Polaroids and Sears was the only place to buy appliances?...

The Truth about Self-Storage Lead Aggregators

Over the last decade, the self-storage industry has witnessed the rise and fall of several specialized lead aggregation websites....

Owning Your Stress For Success

It’s no secret that today’s work environment is stressful. With our current economy, labor force, and global supply chain,...
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