Marketing
Marketing
Conscious Consumers
Millennials Know They Are Buying More Than A Product Technology has created a huge
interactive world. With social media, hundreds of apps, and smartphones, any
amount...
Length Of Stay
Customer Satisfaction Is Paramount Several years ago, The Self-Storage Almanac, published by
MiniCo, provided data on the various user groups’ average length of stay.
Reporting that military...
Markets On The Move: Boston
The Hub Of New England Boston, Mass., is the business
capital of New England and ranks among the premier U.S. cities as a global
economic hub...
Digital Marketing 101: 10 Tips That Really Work
Entrepreneur Joe Pulizzi has been quoted as saying, “Word of mouth marketing has always been important. Today, it’s more important than ever because of...
Southern New Hampshire
A Stable Secondary Market The Southern New Hampshire (SNH) region is located within the Greater Boston Combined Statistical Area, positioned along the northern border of...
Steering Rentals
Marketing Your Truck To Accelerate Profits You spent months deciding if you
want to embark on the adventure of offering a truck rental program at...
What Is It Worth?
A Frequently Asked Question Self-storage facilities typically provide measurable value creation potential for an investor through income and risk dimensions that positively impact value. While...
Capital Markets Report
Private Equity Positioned To Soar Into Storage Sector Political changes in Washington, D.C., combined with the Federal Reserve Bank’s expectation to raise interest rates in...
Market Watch: New Orleans
Self-Storage In The Big Easy New Orleans is considered to be one of the most unique cities in the world. From the French Quarter and...
Broker Basics
Industry Experience Adds Value If you are planning to sell your property, you may assume a commercial real estate broker is sufficient. But have you...
Nashville, Tennessee: The Tune Of Music City
We have heard it, but I will say it again: Nashville is thriving. A diverse group wants their piece of Nashville, and it ranges...
Markets On The Move: California
Strike While The Iron Is Hot! The self-storage industry
experienced exceptional growth in 2015, and 2016 is likely to follow suit. Of
the 139 sector deals closed...
The Digital Marketing Puzzle
Customer Experience As A Key Piece Internet marketing is complex, but there’s no great mystery about it. Unlike with other avenues for marketing, such...
The Dos And Don’ts Of Social Media
Are You Controlling Your Brand’s Identity And Reputation? As many of you know, having a
strong social media presence is a very important part of controlling...
Delving Into The Customer Mindset
How To Develop A Well-Thought-Out Marketing Strategy As a self-storage operator, you probably don’t go out to meet customers where they are. You want...
Websites As Marketing Tools
Getting The Most From Your Site Absolutely
phenomenal sales people are rare. Equally rare are websites that bring in
prospects and turn them into loyal customers. For...
Markets On The Move: Florida
Storage Outlook Bright For Sunshine State Florida’s self-storage market
offers a combination of benefits other states can’t offer, including a
decreased unemployment rate and an increase...
Promotional Pitfalls
Eleven Marketing Mistakes To Avoid At All Cost What drives the
true cost of a marketing campaign? In this article, several industry veterans help
us all forego...
Marketing Frustrations
Six Steps To Refresh Your Efforts Marketing is a long process of trial and error. You won’t know if something works until you try...
Markets On The Move: Northern California
Our firm focuses exclusively on self-storage sales throughout the West and Southwest. The majority of our business is conducted in Northern California, mostly from...
Markets On The Move: Arizona
With 36 sales through the end of November 2015, sales velocity in Arizona continues to be strong. In fact, the number of closed transactions...
Markets On The Move
Denver, Colorado The Country's Best Storage Market? Denver has long been a hidden gem in the middle of the U.S.,
oftentimes playing second fiddle to...
Raising Rents:
It’s A Strategy, Not an Option All self-storage operators, irrespective of size or the geographic region where they are based, need to have a well...
Markets On The Move: Austin, Texas
As the overall self-storage industry continues to fire on all cylinders, there are certain markets that continue to lead the charge. One of the...
New Customer Queries
11 Questions To Build Rapport Similar to a first date or a job interview, determining a
new customer's needs requires plenty of questions. The questions...
Publisher's Picks
Blog
Storelocal Hercules – Build to Stand Out
As the demand for self-storage grows, so does the number of buildings popping up that often look like a...
Is It Time for a Self-Storage Renovation?
How To Assess and Plan for Renovations at Your Self-Storage Facility
As any facility owner knows, it’s essential not to...
AZSA 23rd Annual Conference & Trade Show and Golf Tournament
Register for Hotel Here Member Rate - Regular admission is $230 until 2/11/23
February 15-16, 2023
23rd Annual Arizona Self-Storage Conference &...
4 Lessons the Self-Storage Industry Can Learn From Big Brands
Remember when you thought the best instant photos were Polaroids and Sears was the only place to buy appliances?...
The Truth about Self-Storage Lead Aggregators
Over the last decade, the self-storage industry has witnessed the rise and fall of several specialized lead aggregation websites....