Marketing

Conscious Consumers

Millennials Know They Are Buying More Than A Product Technology has created a huge interactive world. With social media, hundreds of apps, and smartphones, any amount...

Length Of Stay

Customer Satisfaction Is Paramount Several years ago, The Self-Storage Almanac, published by MiniCo, provided data on the various user groups’ average length of stay. Reporting that military...

Markets On The Move: Boston

The Hub Of New England Boston, Mass., is the business capital of New England and ranks among the premier U.S. cities as a global economic hub...

Digital Marketing 101: 10 Tips That Really Work

Entrepreneur Joe Pulizzi has been quoted as saying, “Word of mouth marketing has always been important. Today, it’s more important than ever because of...

Southern New Hampshire

A Stable Secondary Market The Southern New Hampshire (SNH) region is located within the Greater Boston Combined Statistical Area, positioned along the northern border of...

Steering Rentals

Marketing Your Truck To Accelerate Profits You spent months deciding if you want to embark on the adventure of offering a truck rental program at...

What Is It Worth?

A Frequently Asked Question Self-storage facilities typically provide measurable value creation potential for an investor through income and risk dimensions that positively impact value. While...

Capital Markets Report

Private Equity Positioned To Soar Into Storage Sector Political changes in Washington, D.C., combined with the Federal Reserve Bank’s expectation to raise interest rates in...

Market Watch: New Orleans

Self-Storage In The Big Easy New Orleans is considered to be one of the most unique cities in the world. From the French Quarter and...

Broker Basics

Industry Experience Adds Value If you are planning to sell your property, you may assume a commercial real estate broker is sufficient. But have you...

Nashville, Tennessee: The Tune Of Music City

We have heard it, but I will say it again: Nashville is thriving. A diverse group wants their piece of Nashville, and it ranges...

Markets On The Move: California

Strike While The Iron Is Hot! The self-storage industry experienced exceptional growth in 2015, and 2016 is likely to follow suit. Of the 139 sector deals closed...

The Digital Marketing Puzzle

Customer Experience As A Key Piece Internet marketing is complex, but there’s no great mystery about it. Unlike with other avenues for marketing, such...

The Dos And Don’ts Of Social Media

Are You Controlling Your Brand’s Identity And Reputation? As many of you know, having a strong social media presence is a very important part of controlling...

Delving Into The Customer Mindset

How To Develop A Well-Thought-Out Marketing Strategy As a self-storage operator, you probably don’t go out to meet customers where they are. You want...

Websites As Marketing Tools

Getting The Most From Your Site Absolutely phenomenal sales people are rare. Equally rare are websites that bring in prospects and turn them into loyal customers. For...

Markets On The Move: Florida

Storage Outlook Bright For Sunshine State Florida’s self-storage market offers a combination of benefits other states can’t offer, including a decreased unemployment rate and an increase...

Promotional Pitfalls

Eleven Marketing Mistakes To Avoid At All Cost What drives the true cost of a marketing campaign? In this article, several industry veterans help us all forego...

Marketing Frustrations

Six Steps To Refresh Your Efforts Marketing is a long process of trial and error. You won’t know if something works until you try...

Markets On The Move: Northern California

Our firm focuses exclusively on self-storage sales throughout the West and Southwest. The majority of our business is conducted in Northern California, mostly from...

Markets On The Move: Arizona

With 36 sales through the end of November 2015, sales velocity in Arizona continues to be strong. In fact, the number of closed transactions...

Markets On The Move

Denver, Colorado The Country's Best Storage Market? Denver has long been a hidden gem in the middle of the U.S., oftentimes playing second fiddle to...

Raising Rents:

It’s A Strategy, Not an Option All self-storage operators, irrespective of size or the geographic region where they are based, need to have a well...

Markets On The Move: Austin, Texas

As the overall self-storage industry continues to fire on all cylinders, there are certain markets that continue to lead the charge. One of the...

New Customer Queries

11 Questions To Build Rapport Similar to a first date or a job interview, determining a new customer's needs requires plenty of questions. The questions...

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