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Three Steps To Marketing Success

BY M. ANNE BALLARD

How do we as small operators compete and win against the big guys? The answer is marketing of course! Many of us seem to think that price is our only competitive factor in winning the
game of new leases and improving occupancies and income. Nothing could be further from the truth. If there is any data in your Marketing Summary for last year that you don’t like, you can change that with effective and, yes, even low-cost marketing efforts.