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Breathing New Life Into A Brand: Changing From Uncle Bob’s To Life Storage

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When Robert Attea, Sovran Self Storage Chairman of the Board, and other members of the board and management rang the closing bell on the New York Stock Exchange on Aug. 16, it literally signaled the end of an era for the Buffalo real estate investment trust (REIT). It also marked the departure of a trusted but sometimes hamstrung brand name. As the closing bell pealed, Sovran celebrated the move-out of the old and in with the new. Looking to breathe new life into its brand, Sovran ushered out Uncle Bob’s Self Storage and welcomed in Life Storage®… (Purchase Full Article to Read More)

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When Robert Attea, Sovran Self Storage Chairman of the Board, and other members of the board and management rang the closing bell on the New York Stock Exchange on Aug. 16, it literally signaled the end of an era for the Buffalo real estate investment trust (REIT). It also marked the departure of a trusted but sometimes hamstrung brand name. As the closing bell pealed, Sovran celebrated the move-out of the old and in with the new. Looking to breathe new life into its brand, Sovran ushered out Uncle Bob’s Self Storage and welcomed in Life Storage®… (Purchase Full Article to Read More)

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