As one of the largest generations, millennials are a constant topic of discussion. Businesses of all sizes are trying to figure out the best way to appeal to this large and diverse demographic of the population. Plenty of articles have discussed topics of what makes up the millennial generation, but millennials have changed as time has passed (as any generation does as they age). Who are the millennials in 2019? Have their wants and needs changed as they have become a larger section of the work force? How has that affected their buying potential?
By Samantha Nicole Traina