BY CHRISTINE DEBORD
We all know how important it is to meet our customers where they are and to interact with them in the way they want to interact. That’s why we’re all hyper focused on SEO and AdWords to make sure our customers can find us online. But what happens when they do? Are we making it as easy as possible for customers to interact with us, and ultimately to rent from us? If you’re not allowing potential renters to text you, then the answer is probably “no”.