Demographic Focus Optimizing Web Marketing for Spanish Speakers


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Hispanics are the largest minority demographic across the United States. The U.S. Census Bureau estimates that over 40 million Hispanics are in the country – a full eighth of the population. Moreover, Hispanics have impressive purchasing power with spending expected to reach $1.2 million by 2012. With that in mind, it is critical that you address this audience in your online marketing.