In today’s world of instant access to goods and services, we’ve all grown accustomed to a certain level of customization and personalized service. Finish a book on your Kindle and there’s a suggestion based on your reading interests waiting. Cookies ensure that we all see custom ads based on our search history. You’ve probably even received a mass email or two that addressed you by your first name. An ATM may have even wished you a happy birthday.
By Christine DeBord