Infinite Possibilities

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The Intensifying Need For Self-Storage Data BY ERICA SHATZER

Data is broadly defined as “facts and statistics collected together for reference or analysis.” As such, data can come in many forms and focus on an infinite number of topics or subject matters. Even within the self-storage industry, there are numerous data sets being collected from various sources and utilized by a wide range of users. From customer demographics to rental rates by unit size and type—and everything in between—the sector is seeking more data than ever before.