Look Who’s Talking M. Anne Ballard Universal Storage Group

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The year is 2020, and self-storage facilities built during the development cycle before the Great Recession are either two decades old or close to that 20-year milestone. Twenty years really isn’t a long time for an edifice to be standing, but new developments could be dulling their former luster.

Although plenty of people have a fondness for historical buildings and antiques, M. Anne Ballard, president of training, marketing, and developmental services for Atlanta, Ga.-based Universal Storage Group, points out that there is a difference between vintage charm and obsolescence. And an out-of-date look from the early 2000s could be persuading customers to choose the competition over an aging self-storage facility.