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Making Sense Of Millennials

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Is The Storage Culture Shifting?

BY ERICA SHATZER

For the past several years, as baby boomer retire or make preparations to do so, millennials have been thrown into the economic limelight. Companies of every kind want to know how to get millennials to spend their money on the products and services they offer, especially since they have become the largest generation and spend $600 billion annually in the United States, according to Accenture, a multinational professional services company that provides services in strategy, consulting, digital, technology, and operations.