At Extra Space Storage, our data science team spends the majority of its day immersed in customer data. That’s not a surprising statement, but there’s a reason we have an entire team dedicated to data. To compete in any business today, it’s necessary to have lots of data and know how to use it. Gaining an understanding of customers through data can help transform a self-storage facility that’s barely making it into one that’s thriving. Using customer data effectively means that decisions on advertising, pricing, promotions, and even brand colors aren’t just guesses, they’re informed choices.
By Katie Dodds