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Taking On Goliath Calculated Competition For Small Operators

$4.95 $1.95

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BY JERRY LaMARTINA

Small self-storage operators often struggle to compete with large ones—the REITs and others with 20 or more facilities. Large operators typically have the advantage of bigger budgets and the resulting benefits of marketing, facility maintenance, and upgrades. However, small operators are typically better able to react quickly to market changes and focus more on customer service.