If you’re tired of hearing about millennials–the generation born between 1981 and 1997–and their impact on segments of the economy, including the portable storage business, you’re out of luck. The generation will be influencing business for a very long time. According to the U.S. Census, millennials outnumbered baby boomers last year 75.4 million to 74.9 million. Their age, 20 to 36 years old, makes them a prime demographic as homebuyers and the next generation that needs to store their stuff.
By Kerri Fivecoat-Campbell