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The Great Rate Debate Four Factors To Evaluate Before Adjusting Rental Rates

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BY RAHEEM AMER

As a self-storage owner, you have certainly seen the increase in competitors around you and across the country. As it stands, self-storage does $38 billion in revenues annually. Over the last three years, we have seen annual growth in the number of new investors entering into this lucrative market. In this competitive landscape, owners need to re-evaluate how they market their facilities and hunt for rentals.