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The Last Word Revenue Management by Ahmet Kuyumcu Ph.D.

$4.95 $1.95

SKU: MSM-05a419-1-1-1-1-1-1-1-1-1-2. Categories: , , , Tags: , ,

Everyone does pricing. Some do it by intuition, others do it in a more sophisticated way. Every seller knows that you want the price to be just right—not so high that you put off potential buyers and not so low that you lose out on potential profits.