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The Lease-Up Dilemma Tackling Tenancy Troubles In Tough Markets

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BY KERRI FIVECOAT-CAMPBELL

Owners and operators who were part of the first- and second-generation wave of self-storage may have lived by the “build it and they will come” adage. Provided the facility was built in a high traffic area, most self-storage facilities didn’t have to do a lot to draw in customers except hang a sign and buy an ad in the Yellow Pages.